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From: Danny Spyra Nov 04, 2010 |
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Photo: NEFF
Shaun Neff, founder of NEFF HeadwearNEFF Headwear began in 2002 by Shaun Neff. Realizing the untapped real estate on pros' heads, Shaun wanted to get his hats & beanies on all the top riders. What started as "just another hustle" quickly grew into a top-tier headwear brand. Now, NEFF's known as the first market-specific headwear company for snow and skate.
With headquarters in Ventura, CA, NEFF is not only supported by some of the biggest names in action sports but also personalities in music and arts. Shaun was psyched to plug his last name into Street Beat. Enjoy!
- Danny Spyra
Photo: NEFF
The Sarge jacket from the Fall / Holiday 2010 line
BNQT - FIRST OFF, CAN YOU GIVE US A BRIEF NEFF HISTORY? HOW DID YOU CREATE THE ACCESSORIES AND APPAREL COMPANY KNOWN AS NEFF?
Shaun - The brand started initially in Southern California when I printed a couple t-shirts and wanted to have a skate snow surf company like most kids growing up in Cali. I moved to Utah met a ton of the biggest Pros in the snowboard game and realized very quickly that no big name Pro could rock any NEFF shirts because of the big clothing contract obligations they all had. With that in mind and after reading several rider contracts we found an undeserved niche in headwear. I went to every Target and $.99 cent store in Utah, bought headbands and beanies and wrote my last name on these and NEFF Headwear was born.
Photo: NEFF
The Rover pipe gloves by NEFF
BNQT - FALL / HOLIDAY 2010 MARKS THE DEBUT OF THE NEFF PIPE GLOVES. WHAT DISTINGUISHES YOUR GLOVES FROM OTHERS IN THE INDUSTRY?
Shaun - We are going to be a company that finally brings some style and vibe to the glove game. Right now the players have good quality gloves and no vibe so we have found manufacturing that gives us the same quality as the big guys but we can put the NEFF spin on it and bring some flava to the glove game.
Photo: NEFF
The Form beanie
BNQT - IT'S JUST ABOUT TIME TO HEAD UP TO THE HILLS AND RIDE. WHICH BEANIE FROM FALL / HOLIDAY 2010 ARE YOU MOST STOKED ON?
Shaun - We make so many beanies it's hard to choose but my favorite to shred in is the Reversible or the Form beanie.
Photo: NEFF
You best believe Snoop Dogg is down with NEFF
BNQT - LET'S TALK ABOUT THE SNOOP DOGG COLLABORATION. HOW DID IT COME ABOUT AND WHAT DOES HIS COLLECTION CONSIST OF?
Shaun - Snoop Dogg and NEFF have had a strong relationship for over a year now and it's going strong. We have created an icon called micro dogg which is on all Snoop's product and it's checking well at retail and Snoop is rocking NEFF hard.
Photo: NEFF
Newly signed Nick Trapasso on the skate team
BNQT - WHAT'S THE LATEST ON THE SKATE SIDE OF THINGS; I SAW YOU RECENTLY SIGNED NICK TRAPASSO?
Shaun - Yeah super hyped on Nick we also added Ryan Gallant, and Tony Tave to the team. NEFF is finally starting to get on track with skate and now we have a strong team and a lot of interest from other riders that want on the program.
Photo: NEFF
The Greg Lutzka fedora by NEFF
BNQT - GREG LUTZKA IS A NEFF RIDER AND HAS BEEN KNOWN TO WEAR A FEDORA OR TWO. CAN YOU TELL US A BIT ABOUT HIS SIGNATURE HAT?
Shaun - He has a signature fedora as we all know he rocks a fedora a lot so it only made sense for us to make his and get kids that are into fedoras on the NEFF fedora tip.
BNQT - FINALLY, I HEARD A RUMOR OF A NOOKA x NEFF COLLAB WATCH. CAN YOU GIVE US THE DETAILS ON THIS PIECE?
Shaun - Just think wacky Indian Chief POP VIBE ahahahahahha.
Street Beat Archive:
Josh Sherman & JJ Thomas with YEA.NICE
Matt Biolos and Ryan Divel with ...LOST
Elizabeth Miller with Flat Fitty
Anna Sherwood with Quiksilver Women
Bob Carlson with Arbor Collective
Whitney Morris with O'Neill Girls
Dustin & Dylan Odbert with ambsn
John Harbin with West Wetsuits
Nicole Hanriot with TAVIK Swimwear
Matt Gleason with Liquid Force
Jonathan Paskowitz with Lightning Bolt
Great pipeline vision for Neff in the beanie fashion industry! Nice colors and fabirics!