Luda, Dyrdek and 'Melo (probably after they popped
bottles...)

Skateboarder / part-time comic / businessman extraordinaire Rob Dyrdek is participating in the TAG Signature Series Charity Challenge, a national election-style battle between Rob, Carmelo Anthony and Ludacris to raise money for their individual charities / foundations by encouraging consumers to purchase their TAG Signature Series body sprays. Ten percent of the proceeds for all sales of their product during the Charity Challenge period will be donated to each of their individual charity / foundations. Also, the celebrity with the top selling scent will receive $25,000. The contest runs from September 21 - November 2, 2009, so get out there and support someone with action sports cred.

But don't take it from me. See just how passionate Rob is about winning the Charity Challenge in his new YouTube video (below) where he discusses his new TAG Signature Scent, Make Moves. I usually make moves riding ponies backwards, but whatever. Dude must have been smelling pretty good by the end...