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Downtown Disney Presents Action Sports Weekend

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From: Danny Spyra

Jul 27, 2010

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Downtown Disney Presents Action Sports WeekendPhoto: Danny Spyra
On Saturday, July 24th, Tony Hawk and company took
over the Downtown Disney main plaza.
The first ever Downtown Disney Action Sports Weekend took place this past weekend in Anaheim, CA - a stone's throw from the world-famous Disneyland amusement park.


On Saturday, July 24th, Quiksilver presented the Tony Hawk Skate Jam. This skateboarding demo headlined the action sports-themed weekend with a vert demo in the main plaza. Quiksilver brought it's A-Team of skate stars, including Tony Hawk, Lincoln Ueda, Josh Stafford, Jesse Fritsch, Kevin Staab, Lyn-Z Adams-Hawkins and Tom Stober, to perform in front of tens of thousands of fans.
Crowds flocked to see Tony Hawk take on the halfpipePhoto: Danny Spyra
Crowds flocked to see Tony Hawk take on the halfpipe


Tony Hawk, perhaps most famous for being the first to successfully land a 900 on vert, was stoked to perform in front of a more-mainstream audience. "I'm really proud that we've come this far and that [skateboarding] is on this scale of appreciation to the public," Hawk said. "I think it shows how far skating has come and that if they're trying to get a more youth culture coming to a place like Disneyland, these are the sports that the kids are gravitating towards."

"Thousands of kids and families travel from all over the world every summer to experience Disneyland Resort," said Mike Matey, V.P. of Quiksilver Marketing. "We enjoyed bringing them a day of action sports and a chance to see Tony Hawk and friends skate at Downtown Disney."


Although Tony Hawk might have been the top bill for the weekend, Downtown Disney hosted a myriad of action sports events over the 3-day event including BMX and street skate demos, live art performances and a sponsorship village. Endemic companies like DC Shoes, Quiksilver, TAVIK and ISIS lined up interactive booths and raffled off prizes for kids of all ages.


TAVIK BoothPhoto: Danny Spyra
TAVIK had a rad booth and raffled off a stand-up
paddleboard

"Participating at Downtown Disney's Action Sports Weekend was a great opportunity for ISIS to reach huge crowds in our own backyard," said Ian Foulke, ISIS V.P. of Marketing. "And the crowds loved it!"

TAVIK President Erik Paulsen agreed. "Action sports are growing overall and to get in front of Downtown Disney's audience was just mind-boggling. It's great that Downtown Disney reached out to the action sports community. I don't think having this anywhere else would have worked."


ISISPhoto: Danny Spyra
Analise Seltzer and Ian Foulke show off some ISIS
packs

After Downtown Disney's first Action Sports Weekend, the proof is in the pudding...Mickey Mouse knows how to throw down.

- Danny Spyra

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