Adriano De Souza will take his high-flying act to
the 2010 US OpenBuilding upon last year's historic event that showcased epic waves, 500,000 fans, record prize money and a superior field of world-class surfers, the U.S. Open of Surfing presented by Hurley, Nike 6.0 and Converse sets the bar even higher with an Association of Surfing Professionals (ASP) "Prime" rating in 2010.

The world's largest professional surfing competition begins its nine-day run on Saturday, July 31 at the Huntington Beach pier and continues through Sunday, August 8. Boasting a rich history dating back to 1959, the massive event boasts North America's only combined ASP Men's Prime and Women's Six-Star-rated events and is a pivotal point on the ASP World Tour.

The US Open always draws a strong crowd...
The $350,000 U.S. Open boasts an unmatched field of international entrants that includes the vast majority of top men and women surfers on the planet. The $250,000 Men's Prime division has the highest purse among similar events, offers 6,500 points to the winner and features a $100,000 first place prize. Brett Simpson must defend his title against household names like Mick Fanning, Taj Burrow, Andy Irons, C.J. Hobgood and Rob Machado, along with new breed stars Dane Reynolds, Patrick Gudauskas and current world number one Jordy Smith. Nine-time world champ Kelly Slater, who has entered but not confirmed attendance, may also be on hand to send the fans into a frenzy.

Mick Fanning looks to win his first US Open
Long considered America's consumer showcase for the sport of surfing, the U.S. Open also features the U.S. Open Men's Junior Pro (a $10,000 ASP Grade-Two event) and Women's Junior Pro (a $10,000 ASP Grade-Four event), Life Rolls on Expression Session and $20,000 Pacifico Nose Riding Invitational. The second annual WPS All Stars event let the public choose 10 top pro surfers from around the world to compete in the U.S. Open and features athlete meet and greets, in-water expression sessions and more during the festival.

Senor Slater has entered but not confirmed
attendance
Headlined by the one-of-a-kind, 20,000 square foot Action Sports retail and brand experience, U.S. Open spectators will enjoy an interactive festival featuring more than 100 exhibits, autograph signings, DJs, guest emcees and prize giveaways. Top national acts will perform live on the concert stage Tuesday through Saturday, August 3 to 7. The lineup includes Cold War Kids, Bedouin Soundclash, Switchfoot, Cobra Starship and Weezer among other acts.

Open to the public free-of-charge, the U.S. Open of Surfing begins on Saturday, July 31 and runs through Sunday, August 8. Live webcast and consumer information is available at www.usopenofsurfing.com.